By Emily Peters
Contributing Writer

We bet you’ve been there: the Land of Excuses. Clients who avoid your calls, dodge your questions about their next trip or are simply non-responsive. We can’t blame them; general day-to-day costs, pending holiday expenses and more can make travel seem like an impossibility. Luckily, we’re here to help your pocketbook with a few tips on how to inspire wanderlust in your clients.

Appeal to time-sensitive family togetherness

If you know your client is close with an older member of their family (parents, grandparents, even godparents), try gently suggesting ways to reconnect with those in their golden years. Conversely, if your client themselves may be approaching (or well into) retirement, a trip to keep them connected to their swiftly growing grandchildren can be an excellent way to inspire wanderlust before kids move onto college, marriage, or other milestones.

Seasonal Food and Drink

Food can spark the hunger for travel, especially when it’s tied to seasonality or cuisine on the edge of cultural extinction. Venetian cuisine, for example, can be a huge draw for italophiles—especially now, with many native Venetians leaving the city and Venice’s limited availability to tourist as lagoon waters rise. For seasonal food-and-drink like Oktoberfest, Napa’s Truffle Festival or even wine cruises, remind your clients they’re best enjoyed when their star ingredients are in season and ripe for the plucking.

Mental health

Just as critical to one’s well-being as physical fitness, mental health requires a hearty dose of regular attention to keep us going. Emphasize calmer, simpler-to-get-to, beauty-infused escapes (like Sonoma, Tulum, Vancouver) for clients who are overworked and underappreciated. Paint the picture of what a week away from work and home pressures could look like and help your client book the ticket.

Experiences over things

It can be tough to part with our hard-earned coins. Yet many find that, especially later in life, they have a few extra dollars languishing at the bottom of their bank account. Life is too short to only know the shape of your own front door. Encourage those who can afford to spend their dollars to use them on experiencing a bucket list destination like Paris, New York, Tokyo rather than buying a new gadget.

Changing times

Political tensions constrict and new travel restrictions arise almost daily. Meanwhile, the U.S. dollar is enjoying unprecedented strength in many popular areas (even in notoriously expensive destinations like New Zealand and Australia). Before the pendulum swings in the other direction, encourage your travelers to strike while the iron is hot and enjoy a new escape while changes are still in flux and in their favor.

Enthusiasm is contagious

Italian director Federico Fellini said it best when he reminded us to, “never lose your openness, your childish enthusiasm throughout the journey that is life.” One of the best ways to inspire wanderlust for your clients is to cling to it yourself. So eat, travel, meet people who live differently than you—and keep telling others about it. They’ll be sure to follow suit. Good selling!


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